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商品編號： 9-800-122 出版日期： 1999/09/16 作者姓名： Lassiter, Joseph B.;Fox, Sharon;Rushmore, Cindy 商品類別： Entrepreneurship 商品規格： 27p 再版日期： 2006/07/17 地域： United States 產業： Food;Beverages 個案年度： 1999 - 1999
商品敘述：
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location.
涵蓋領域：
Market research;Entrepreneurship;Product planning & policy;Marketing management;Product positioning;Target markets
相關資料：
Case Teaching Note, (5-804-155), 16p, by Joseph B. Lassiter
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